Hedrick Street is a brand strategy and design agency committed to empowering nonprofits and purpose-driven brands to make a meaningful difference. We build brands, websites, and campaigns with distinction.

We’re brand people.

Founded by Cole Ryan in early 2019, Hedrick Street is a modern, independent brand strategy and design agency based in Wilmington, Delaware. We’re a small team of designers and strategists focused on building brands that matter.


Partnering with ambitious nonprofits and purpose-driven companies.

We believe brand strategy and design can make all the difference for an organization. It’s what separates the causes that receive the public’s attention from those that don’t. A distinct brand will significantly increase your impact and help you build a loyal audience of supporters.

That’s why we’re committed to working with ambitious nonprofit organizations, purpose-driven companies, and ethical small businesses – helping them advance their mission through design and strategy.

Remote, but local.

Our team and clients are based all around the globe, but we’re proud to call Wilmington, Delaware “home.” Wilmington a small city nuzzled right in between Philadelphia, NYC, Baltimore, and DC – uniquely positioned to serve the Northeast Corridor’s leading causes.

Dedicated to keeping it simple.

Many agencies try to do it all, offering everything from SEO to videography. But that’s not how good stuff gets made.

We’re intentional about doubling down on what we do best: combining design and strategy to build brands, websites, and campaigns with distinction. We believe this focused approach allows us to best serve our clients and their needs.

Our clients’ biggest fans.

We’ve had the privilege of working with organizations doing incredible work around the world. Nonprofits like People Like Us, Francis Chan's Crazy Love Ministries, and Seattle's Union Gospel Mission. And social impact businesses like Anthology Lancaster, My City Gives, and WorkMerk.

Not about “#hustle.”

But that doesn’t mean we don’t believe in hard work. We just think unrealistic deadlines, last-minute revisions, and late-night emergencies are a result of poor planning and disordered priorities. We’re not that kind of agency.

1% for the Planet.

We’re a proud member of 1% for the Planet. We’re part of a growing community of businesses who donate at least 1% of their annual revenue to environmental nonprofits.

We’ve introduced ourselves, now it’s your turn!

Hedrick Street was immensely helpful in bringing clarity to my brand.