Four Books for Modern Nonprofit Leaders
At Hedrick Street, we do a lot of reading. We’re driven by ideas, and the ideas in these books has transformed the way our clients approach nonprofit marketing and communications.
This book reimagines marketing as not primarily about the thing you’re marketing, but who you’re marketing it to. You and your organization are not the hero in the story – your customers (or donors) are. It’s your job to invite them into the work you’re doing and give them the opportunity to make a real difference.
Tribes is a classic marketing book on how the future of marketing is fundamentally about building communities of likeminded people. We think the ultimate goal of every nonprofit’s marketing and fundraising strategy should be to create a lasting audience of passionate supporters. This book will help you do just that.
Jason Fried & David Heinemeier Hansson
As purpose-driven organizations, we should be very intentional about creating workplace environments and cultures that are sustainable and ethical. In It Doesn’t Have to be Crazy at Work, the guys from Basecamp give us advice on how to prevent our work from taking over our lives, which will help us do better work in the long run.
By the founder of Charity: Water, this book walks through the story of the innovative nonprofit. Thirst will give you plenty of ideas about how to be a scrappy nonprofit and approach your marketing and fundraising with more of a “startup” mindset.
We hope you enjoy these books as much as we did. Tell us what you think over at @HedrickStreet.