What Your Nonprofit’s Website is Missing
We see websites almost everyday that are stunning. They’re responsive and engaging, with modern design elements.
But they don’t work. As in, they don’t accomplish the primary objective of the website. They look cool, but that’s about it. They don’t drive anyone to action. They’re confusing and lack a cohesive message and clear call-to-action.
The point of a website is not (only) to look good, but to complete a task.
Whether it be marketing and selling a product, communicating a message, or inspiring people to action – your website should be designed in order to strategically accomplish that task. And that often has more to do with the messaging and the layout of the content than it does the particular design elements and graphics.
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Are you trying to encourage visitors to make a donation? Then your site should be designed in such a way that it not only provides visitors with reasons to donate, but it removes barriers and makes it incredibly easy to do so. It should lead their eyes to the information and actions you want them to see, in the order you want them to see it.
Good web design solves a problem. It is strategic. It is designed with the overall goal of the website in mind, and is build to accomplish that goal.
What is the objective your website is working towards?